Controller
For the purposes of UK data protection law, the controller of personal data collected through this website is GILTSMITHS LIMITED, trading as Liquida.
LIQUIDAPrivacy
Privacy Notice
This notice explains how GILTSMITHS LIMITED, trading as Liquida, collects, uses, stores, and protects personal data obtained through liquida.uk.
Scope
This notice applies to information collected through liquida.uk, our newsletter subscription flow, our contact channels, and direct commercial enquiries submitted through the site.
Commitment
We process personal data lawfully, fairly, and transparently, and we do not sell personal data or use third-party advertising pixels on the public site.
1. Information we collect
We may collect the following categories of personal data:
contact details you provide, including name, email address, organisation, role, and any information you submit through newsletter, contact, or enquiry forms;
communication records, including correspondence sent to us and records of subscription and unsubscribe activity;
usage and technical information, including page views, link and CTA interactions, referrer, campaign attribution data, browser details, approximate geolocation derived from request headers, hashed IP addresses, and related session activity where you have accepted non-essential cookies;
any other information you choose to provide when engaging with us through the website.
2. How we use personal data
We use personal data to operate and administer the website, respond to enquiries, manage newsletter subscriptions, send requested communications, monitor site performance, understand the effectiveness of content and campaigns, and maintain the security and integrity of our systems.
We may also use personal data for internal record-keeping, compliance, audit, and to develop and improve our public-facing materials and commercial outreach.
3. Lawful bases
We rely on consent where you subscribe to our newsletter and where you accept analytics and attribution cookies or similar technologies.
We rely on legitimate interests for operating the site, managing general business communications, protecting our services from misuse, maintaining records, and improving the performance and quality of the website and our communications.
Where you contact us in relation to a potential commercial relationship, processing may also be necessary in order to take steps at your request before entering into an arrangement.
4. Sharing
We may share personal data with service providers that support the operation of the website, newsletter delivery, hosting, infrastructure, and business administration, provided that they act on appropriate instructions and safeguards.
We may also disclose information where required to comply with legal or regulatory obligations, to establish or defend legal claims, or to protect the rights, property, or safety of Liquida, our users, or others.
5. Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including maintaining subscription preferences, responding to enquiries, meeting legal obligations, preserving audit trails, and maintaining internal reporting records.
Retention periods may vary depending on the nature of the interaction and any regulatory, contractual, or evidential requirements that apply.
6. Your rights
Subject to applicable law, you may have rights to request access to personal data, rectification of inaccurate information, erasure, restriction of processing, objection to certain processing, and portability in relevant circumstances.
Where we rely on consent, you may withdraw that consent at any time. Newsletter recipients can unsubscribe using the link included in each email. Website visitors can change cookie preferences using the cookie settings control in the site footer.
7. Contact and complaints
Privacy requests and questions may be sent through our contact page. You may also write to GILTSMITHS LIMITED at the registered office stated in the site footer.
If you are dissatisfied with how personal data has been handled, you have the right to lodge a complaint with the Information Commissioner's Office.
We may update this notice from time to time. Any material update will be published on this page together with the revised effective version used on the site.